Business · Entrepreneurship
The Trademark Blitz™
A business playbook drawn from the real-life story of a small brand that stood its ground against a major NFL franchise. Part entrepreneurship guide, part legal memoir, part faith testimony.
Business · Entrepreneurship
A business playbook drawn from the real-life story of a small brand that stood its ground against a major NFL franchise. Part entrepreneurship guide, part legal memoir, part faith testimony.
In November 2023, Deanna Slamans filed a federal trademark for "Tush Push" in the apparel and merchandise class — months before the Philadelphia Eagles filed their own application for the same phrase. The USPTO suspended the Eagles' filing, citing her prior claim.
What followed was a crash course in intellectual property, brand protection, and what it really means to fight for something you built from nothing. The Trademark Blitz™ tells that story — structured around a football metaphor, organized into Quarters and Plays, and written for every entrepreneur who has ever had to defend what they built.
"You don't have to be the biggest player on the field. You just have to know the rules — and show up."
Part business playbook, part legal memoir, part faith testimony — this book is for the builder, the fighter, and the believer who refuses to walk away from what God put in their hands.
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